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Linking directly to iTunes...

Luckily, Apple themselves have provided a tool to create links to iTunes,

iTunes Link Maker

For those that need a step-by-step demonstration, here goes:

Aim
To create a link on this blog to the BBC Newsnight Video Podcast.

Steps
1. This is what you see when you visit the iTunes Link Maker web site.


2. Now select the country (depending on which iTunes music store you want to search), which in this case is UK and type in the Search keyword, which could be 'BBC newsnight' as shown.


3.Click on search to list all matching songs and/or albums and/or podcasts.


4.The 'Newsnight video podcast' is second on the list, clicking on it shows this screen.


5. There you have it, the piece of code to copy/paste into your web page.

Click BBC 2 - Newsnight video podcast to open the video podcast for my favorite news programme - BBC Newsnight

Enjoy!

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